| Solutions for Marketers |
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Pray your competitors
haven’t got here first.
NETMAP: One great leap for marketing
- Link thousands of pieces of data
- Obtain more sophisticated customer segmentation than ever
before
- Reveal hidden opportunities
- Gain a sustainable competitive advantage
"If only we knew this …" "If only we
could find out that…" Every Marketer knows the
frustration of turning data into usable knowledge. Knowledge
is the power that can make or break a marketing initiative.
Of course there are dozens of tools professing to provide
that knowledge. However, NetMap takes marketing intelligence
to a new level of sophistication.
If we can track down murderers, we can track
down your customers
Law enforcement agencies like the FBI use NetMap to track
down criminals, terrorists and drug rings. Now Marketers are
using NetMapping techniques to track down the prospects and
opportunities hiding in their data.
Segmentation like you’ve never seen
before
Traditional segmentation techniques rely on you to select
the criteria eg. sex, age, buying behaviour etc. NetMap is
different: NetMap answers the questions you didn’t even
know to ask. By simultaneously analysing millions of pieces
of data, NetMap can identify groups of customers by criteria
you would never have considered. In one case, NetMap helped
a leading Australian bank find three very specific, previously
unconsidered groups of high value customers, each sharing
their own distinctive characteristics or "fingerprints."
With NetMap you can pinpoint and target segments with a degree
of accuracy never before possible.
Reveal hidden marketing opportunities
NetMap’s unique technology relies on natural grouping
strategies and ‘emergent algorithms’ (if you are
technically inclined you can find more details under Technical
Data). Opportunities can therefore be revealed that would
be impossible using conventional techniques. In one case NetMap
helped a hardware chain identify a whole new type of buyer
behaviour. (See Success Story, Hardware
Chain makes profitable discoveries.).
Give your customer database the NetMap once-over
Marketers tend to be passionate about the accuracy of their
databases. NetMap can help ensure a meticulous level of data
integrity that traditional de-duping tools cannot provide.
For example NetMapping techniques eliminated over 12,000 duplications
in a leading Australian organisation’s database.
Ensure your internal processes and systems
are doing their job
If your billing system is letting you down or your fulfilment
processes aren’t living up to the promises of your marketing
messages, NetMap tools and techniques can help to audit your
processes for discrepancies, errors and inefficiencies.
Install your own software or let us do the
analysis – it’s up to you
Flexibility is a key feature of NetMap service. You can
purchase our software as an installed product, or utilise
the services of NetMap’s expert analysts. It’s
up to you.
Related links:
To find out more about NetMap Solutions for Marketers contact
us today.
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